JSON is short for **J**ava**S**cript **O**bject **N**otation. It is a method for storing data. Sometimes you might come across some of your data with JSON columns. The Parse JSON Action helps you convert JSON to regular row/column-based data sets. See an example in the video below.
{% hint style="info" %}
JSON data looks something like this:
`{"name":"John", "age":28}`
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Above it consist of two column - name and age - and only a single observation - John at age 28.
{% endhint %}
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