Facebook Page Insights

💪 Difficulty: medium

⏳ Time to complete: approx. 5 minutes

💬 Description

Facebook Pages are used by most to share organic content with a given organization audience. We can extract almost everything incl. post performance, engagements, impressions, reactions, and more.

🤑 Use Case

Can be used to track organic marketing performance and consolidate information if used with other Connectors (like Instagram Page Insights). Its also helpful to understand marketing post differences between paid and organic channels if used with other Connector (like Mailchimp, Facebook Ads Insights and LinkedIn Ads)

🛠️ Setup

This one is relatively simple - all you need is to authenticate through Facebook and input your Facebook Page ID.

Step #1: Authenticate through Facebook

After clicking Connect to Facebook Page Insights you’ll be redirected to the page below. Click “Continue as {{your name}}” and validate that Less can access your Facebook page data.

Step #2: Facebook Page ID

You need to input your Facebook Page ID in Less. You can follow Facebook’s own guide to find your Page ID or book an email through Calendly to get help.

Step #3: Select the number of days to include

Input (in days) how long back you want to include data. This is a dynamic input, so if you put in 365 and have your Connector run daily, we’ll make sure you always have data from the past 365 days.