Mailchimp

💪 Difficulty: very easy

⏳ Time to complete: approx. 1 minute

💬 Description

Mailchimp is an everything-marketing software tool especially known for its email marketing platform. Less can extract data about audiences, campaigns, and more!

🤑 Use Case

The first step could be to have transparency along with all your other marketing efforts. Maybe you wanna track which of your email campaigns drives the most conversions. Or continuously see the difference in open rates, click-throughs, etc. between customers and non-customers. A more advanced use case could be to combine your entire marketing funnel spend and traction in a single overview.

🛠️ Setup

Mailchimp is an OAuth Connector which means that all you have to do is log in with your Mailchimp account and authorize Less to view your Mailchimp data. You’ll be redirected from Less to Mailchimp to authenticate, but once that’s done, we’ll bring you back to Less where you can select the tables you want to extract.