# Bing Ads {% hint style="info" %} 💪 **Difficulty:** easy ⏳ **Time to complete**: approx. 2 minutes {% endhint %} ## 💬 Description Primarily used for advertising on Microsoft’s search engine (similar to Google Ads). We extract data on each Bing Ads campaign, its spend, and performance in a single table. ## 🤑 Use Case Mostly used to consolidate a data-driven marketing funnel. The Bing Ads Connector can also be helpful to understand performance differences between campaigns. ## 🛠️ Setup If you’re getting to the screen below, you should configure the Bing Ads Connector from a private/incognito browser. Other than that this is an OAuth Connector meaning it should be fairly simple to set up.
### Step #1: Authenticate through Microsoft Bing Ads is an OAuth Connector which means that all you have to do is log in with your Microsoft Advertising account. You’ll be redirected from Less to Microsoft to authenticate, but once that’s done, we’ll bring you back to Less. ### Step #2: Select "Number of Days" After Authenticating with Microsoft you’ll be redirected back to Less. Here you’ll need to input the number of days you want to look back in time and extract data from. For example: if you input 365 you’ll always have the past year's data. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://resources.less.tech/less-tech/connectors/connector-guides/bing-ads.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.