> For the complete documentation index, see [llms.txt](https://resources.less.tech/less-tech/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://resources.less.tech/less-tech/connectors/connector-guides/mixpanel.md).

# Mixpanel

{% hint style="info" %}
💪 **Difficulty:** medium-to-slightly-difficult

⏳ **Time to complete**: approx. 10 minutes
{% endhint %}

## 💬 Description

Mixpanel is a event-based product analytics tool that helps product owners, developers and designers understand the way users use their product. We can extract all events going through Mixpanel.

## 🤑 Use Case

Synthesize how users behave with your product. The data from Mixpanel becomes most interesting in conjunction with other data. For instance, you can A/B test email content (with Mailchimp or Customer.io) and track how the behavior of certain users changes.

## 🛠️ Setup

Setting up Mixpanel is slightly complex. We outlined all the necessary steps below. If you want us to help you do it, feel free to schedule a call [here](https://calendly.com/thomas-less/speak-to-less).

{% hint style="info" %}
You must be an Admin or Owner in Mixpanel to set up the following
{% endhint %}

### Step #1: Find your project

Select the project from which you want to export data

<figure><img src="/files/MKLxMMubsEXdtBvf7gFB" alt=""><figcaption></figcaption></figure>

### Step #2: Go to settings

Select “Project Settings” for the particular project

<figure><img src="/files/Ze0B4GlwhAEdYw0LvXes" alt=""><figcaption></figcaption></figure>

### Step #3: ID and Data Residency

Note down your Project ID and your Data Residency.

<figure><img src="/files/2vX9b12o7CIt8YRIfOjY" alt=""><figcaption></figcaption></figure>

### Step #4: Service Accounts

Go to “Service Accounts”

<figure><img src="/files/UV7yJAMdwcyMZjepnSWy" alt=""><figcaption></figcaption></figure>

### Step #5: Add new Service Account

Click “Add Service Account”

<figure><img src="/files/fYYBQPxT6pOcwfnjicZE" alt=""><figcaption></figcaption></figure>

### Step #6: Create Service Account

Input a name for your Service Account, set the project role to “Consumer” and Expiration to “Never”.

{% hint style="danger" %}
IMPORTANT. After clicking “Add” you will be shown a “Username” and “Secret”. You must copy/paste these into a notes program, password manager or whatever your company uses to store password. In other words - don’t just rush through the next steps.
{% endhint %}

<figure><img src="/files/blJam5eyIT6qlnAsBcaf" alt=""><figcaption></figcaption></figure>

### Step #7: Copy/paste username and secret

Copy the “Username” and “Secret” and store them in a secure location. Note that we put a yellow box over our internal credentials below.

<figure><img src="/files/X4Bihsvl9D3UA6E6cPlh" alt=""><figcaption></figcaption></figure>

### Step #8: Input all in Less

Go to your Less platform and input all the 4 parameters in the Mixpannel Connector configuration window. Click “Save Changes” and you’ve set up your Mixpanel Connector.

<figure><img src="/files/7EffJKWXI47J2h8r7E0I" alt=""><figcaption></figcaption></figure>

### Step #9: Select number of days to look back

You need to input how many days of data you want to include. If you input 365 then we’ll extract a running 365 days every day. So on Jan 1st, 2000 we’ll extract data from Jan 1st, 1999 - Jan 1st, 2000. The next day, we’ll extract from Jan 2nd, 1999 - Jan 2nd, 2000. You get the point...