Mixpanel
Last updated
Last updated
💪 Difficulty: medium-to-slightly-difficult
⏳ Time to complete: approx. 10 minutes
Mixpanel is a event-based product analytics tool that helps product owners, developers and designers understand the way users use their product. We can extract all events going through Mixpanel.
Synthesize how users behave with your product. The data from Mixpanel becomes most interesting in conjunction with other data. For instance, you can A/B test email content (with Mailchimp or Customer.io) and track how the behavior of certain users changes.
Setting up Mixpanel is slightly complex. We outlined all the necessary steps below. If you want us to help you do it, feel free to schedule a call here.
You must be an Admin or Owner in Mixpanel to set up the following
Select the project from which you want to export data
Select “Project Settings” for the particular project
Note down your Project ID and your Data Residency.
Go to “Service Accounts”
Click “Add Service Account”
Input a name for your Service Account, set the project role to “Consumer” and Expiration to “Never”.
IMPORTANT. After clicking “Add” you will be shown a “Username” and “Secret”. You must copy/paste these into a notes program, password manager or whatever your company uses to store password. In other words - don’t just rush through the next steps.
Copy the “Username” and “Secret” and store them in a secure location. Note that we put a yellow box over our internal credentials below.
Go to your Less platform and input all the 4 parameters in the Mixpannel Connector configuration window. Click “Save Changes” and you’ve set up your Mixpanel Connector.
You need to input how many days of data you want to include. If you input 365 then we’ll extract a running 365 days every day. So on Jan 1st, 2000 we’ll extract data from Jan 1st, 1999 - Jan 1st, 2000. The next day, we’ll extract from Jan 2nd, 1999 - Jan 2nd, 2000. You get the point...
