Google Analytics

💪 Difficulty: easy

⏳ Time to complete: approx. 5 minutes

💬 Description

Google Analytics is one of the most known tracking systems for an understanding website or app performance. Less extracts data containing hits, source, and medium as well as some AdWords data (if applicable).

Less’ will not use data transferred from Google API’s (as with any other Less data source) unless explicitly requested by the client. Less thus comply with Google API Services User Data Policy.

🚨 Note that you can add a Google Analytics Connector for every page/app you’re tracking. So if you have one for your website and one for your application then just add two separate Connectors. You can customize the name of the Connector at the top of the Connector configuration window.

🤑 Use Case

Most organizations that we’ve worked with use Google Analytics data as part of their marketing funnel, but the possibilities are many. One example is that you might want to track if performance (session length) differs by different sources.

🛠️ Setup

Google Analytics can be a little bit complex if you’ve never seen the Google Analytics interface. Every step should be covered below but if you want you’re more than welcome to schedule a call.

Step #1: Authenticate through Google

Right after you click connect you’ll be redirected to the view below. Select the account you’re Google Analytics is connected to and click “Allow” in the next step. You’re giving Less permission see view your Google Analytics (we can’t make any changes).

Step #2: Choose number of days to include

Right after you click connect you’ll be redirected to the view below. Select the account you’re Google Analytics is connected to and click “Allow” in the next step. You’re giving Less permission to see the view your Google Analytics (we can’t make any changes).

Step #3: Input your "Google Analytics Account ID"

Jump into your Google Analytics account and click the “All Web Site Data” button (see below).

Then you’ll see this pop-up. Select the account you want and the property you want to extract from. The highlighted number below in the yellow circle is the number you need - copy/paste it into Less where it says Google Analytics Account ID.